POPIA

Privacy notice

Last updated 12 November 2026.

This notice explains how Southpoint Research handles personal information, as required by the Protection of Personal Information Act 4 of 2013 (POPIA).

Who is responsible

The responsible party is Dell Holdings (Pty) Ltd (reg. 2019/355105/07), Cape Town, acting through its market research division, Southpoint Research. Privacy questions and requests: [email protected].

What we collect

• Survey answers. Whatever you choose to answer in the workshop survey. Every question is optional.
• Contact details, only if you give them. Your name, business and email address, only if you fill in question 15. The survey records no email address otherwise.
• A scrambled form of your IP address. When you send the survey, we store a one-way salted hash of your IP address, never the address itself, so we can limit repeated submissions from one connection and spot abuse.
• Emails. If we emailed you about a study, we used business contact details from public sources such as your website or business directories. If you reply, we keep your reply. Some of our emails are sent and handled by AI agents, which always say that they are AI.

Why we collect it

Only for the research it was given for. For the current study, that's deciding whether Dell Holdings should build an online marketplace where customers get instant prices from South African workshops. If you gave your details in question 15, we use them only to send you the results or a pilot invitation.

How long we keep it

Survey answers are kept until the study ends, and for at most 24 months, then deleted. If you reply “remove” to one of our emails, we delete your details.

Where it is kept

Survey answers are stored on our own hardware, not with a survey or form provider. The website is delivered through Cloudflare, which carries the traffic between your browser and our server.

Cookies and tracking

This website sets no cookies and uses no analytics, trackers or third-party scripts.

Your rights

• Access (POPIA s23): you can ask whether we hold personal information about you, and for a copy of it.
• Correction and deletion (s24): you can ask us to correct or delete it.
• How to ask (s25): email [email protected]. Tell us roughly when you completed the survey, or the name, business or email you gave in question 15, so we can find your answers.

Complaints

If you're unhappy with how we've handled your information, please tell us first. You also have the right to complain to the Information Regulator: inforegulator.org.za.