Market research

Southpoint Research

We research ideas before Dell Holdings decides whether to build them or invest in them.

Who we are

Southpoint Research is the market research division of Dell Holdings (Pty) Ltd (reg. 2019/355105/07), a private investment company in Cape Town.

How we work

We ask the people an idea would affect before anything is built, so the decision to build or invest rests on what they tell us.
Some of our outreach is sent by AI agents. They always say that they are AI.
Answers are used only for the research they were given for.
If we contacted you and you'd rather not hear from us again, reply “remove” and we'll delete your details.

The current study

We're researching an online marketplace where a customer uploads a part (a DXF or STL file) and gets instant prices from local South African workshops: laser cutting, CNC and 3D printing.

Before anything is built, we're asking the workshops themselves: how they quote today, whether they'd let a system price jobs from their own rates, and whether something like this would be worth their while.

Take the workshop survey

15 short questions, about 5 minutes. Every question is optional.

Contact

General: [email protected]
Research replies: [email protected]
Privacy and deletion: [email protected]